Smoothing the Rough Edges
I like to create stark contrast in the settings I choose for my location work. If I’m going for a smooth sophisticated look on the model, I find that an edgy, industrial setting, one that’s a little ragged around the edges adds depth to the softness of the subject. On the other hand, if my subject has a hard, edgy look, I take the “rose in a fisted glove” approach to make the model pop against the backdrop.
When I’m traveling to distant locales, I suggest wearing the sophisticated look you get from Johnston and Murphy, because it always makes for an interesting treatment. The story takes on depth you wouldn’t have if the man was dressed in a suit and tie and sat in the overstuffed chair in his office, staring at his bookcase. There’s more interest in the crags and rocks by the sea, where the strength of the giant boulders and wild nature of the setting project power. There have been times when my clients fought using this type of setting. I get young men to see themselves as they will be in a decade or so. Not in their sneaks and tees, but in a suit, if only for the hour that we shoot. They never regret it, and they never forget it, either. Some show their photos to their grandparents before they show their parents because they relate to their grandparents in a different way.
I always advise them to look for a Groupon, so they can save money on their Johnston and Murphy purchases. They love that they can save a ton of money off the price of the shirts and pants. They hear the story behind the shoes and think it’s really cool that Johnston and Murphy has been in business for over 150 years. That they have made shoes for every U. S. president to occupy the White House in Washington, D.C. since they have been in business, and that they can buy the same style shoes that a head of state wore half a world away to some important treaty signing. They want the look for their album covers, their ep kits, their social media signatures. They’re the boy walking in dad’s big, floppy shoes. But now they fit.